He’s dressing up as a different moustache-sporting character every day of November to raise money for men’s health charities.
This is 12-year old William Heath. William lost his grandfather to cancer in February this year, so he decided to take part in the annual tradition of "Movember".
Image courtesy of Clare Heath
Movember participants grow a moustache for the 30 days of November to spread awareness about issues in men's health, and to raise money for the Movember Foundation, which supports charities working in prostate cancer, testicular cancer, and mental health.
Over the course of his life, William's grandfather, pictured here with William, battled with prostate, testicular, and finally pancreatic cancer.
William heard about the Movember Foundation when his favourite rubgy club, the Northampton Saints, participated in Movember 2013 as part of a team captained by Dylan Hartley called #FrontMoUnion.
Image courtesy of Clare Heath
Instead, with the help of his mother Clare, he's decided to dress up every morning of November as a different famous moustachioed personality.